TOSHIBA Fire TV 55UF3F53DB 55" Smart 4K Ultra HD HDR LED TV with Amazon Alexa

Product code: 698103 Forget endless scrolling. Fire TV on this Toshiba LED TV brings your recommendations, favourites, and currently watching together in one place. Each family member can have their own profile, so you can keep your shows separate from your kid's favourites. You'll really see the difference when watching Dolby Vision and HDR10 content - it displays a wider range of colours with increased contrast. And you can enjoy darker blacks and brighter whites across the whole screen thanks to TRU Micro Dimming - you'll see more detail in every scene. Good to know - To make the most of those film scores, Dolby Atmos creates a room-filling 3D surround sound effect- Even non-Atmos content sounds great on the Onkyo speakers- Tru Resolution upscales older content into HD, so those classic movies will look better than ever- TRU Flow makes it easier to keep up with the action when watching sports or fast-moving scenes- Use the Alexa voice remote to search on your TV or control your smart home- Freeview Play makes it easy to catch up on episodes you've missed from the past week________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee. Introducing the UF3F 4K UHD Fire TVStep into the action with captivating TRU picture quality & Dolby Atmos enhanced sound experience. This smart 4K Fire TV features the latest apps including BBC iPlayer, Netflix, Prime Video, Now, and Disney+, all available on the easy-to-use home screen. Plus, use the Alexa Voice Remote to easily find, launch, and control content. Picture QualityCinematic resolution with the whole TRU package and unparalleled 4K HDR with Dolby Vision™ for ultra-vivid picture quality, brighter highlights, and deeper blacks. TRU Picture EngineTRU Micro Dimming improves contrast across every part of the image. TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. And TRU Resolution upscales a range of non-4K content, to create a more high-resolution image that draws you into a truly vivid experience. 4K & Dolby VisionEnjoy a 4K HDR experience like no other. With Dolby Vision™ HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience. Sound TechnologyDolby Atmos® and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience. Dolby Atmos & Sound by OnkyoWith Dolby Atmos®, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience. Fire TVWith Fire TV built-in discover even more apps. Find new content and interact with your smart home devices to set the perfect mood for movie night with Alexa. Get right to your good stuff Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for. Say it. Alexa will play it.No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices. View More View Less